Top Illegally Downloaded Movies 2011

It seems Paul Walker still has what it takes. But no wonder the studios are pissed off about piracy. Let’s do the math.

Box Office Mojo works with an average per ticket price of $7.96 for 2011 (although I usually pay twice that). I’ve included the revenue discrepancy if everyone who downloaded had instead bought a ticket at a theater for that price – although I know some of these pirates might have rented or bought the DVD instead.

1. Fast Five – 9.2m downloads ($73.23M of lost ticket sales)
2. The Hangover II – 8.8m downloads ($70.05M of lost ticket sales)
3. Thor – 8.3m downloads ($66.07M of lost ticket sales)
4. Source Code – 7.9m downloads ($62.88M of lost ticket sales)
5. I Am Number Four – 7.6m downloads ($60.5M of lost ticket sales)
6. Sucker Punch – 7.2m downloads ($57.3M of lost ticket sales)
7. 127 Hours – 6.9m downloads ($55M of lost ticket sales)
8. Rango – 6.4m downloads ($51M of lost ticket sales)
9. The King’s Speech – 6.2m downloads ($49.4M of lost ticket sales)
10. Harry Potter and the Deathly Hallows: Part 2 – 6m downloads ($47.76M of lost ticket sales)

For a movie like Sucker Punch, which managed a worldwide gross of only $89.8M, these numbers must be particularly galling. If everyone who downloaded the movie had actually bought a ticket instead, then it might have been considered a middling success, rather than a dismal failure. The same goes for Source Code, which barely scraped $55M as a domestic gross, and could certainly have used an extra $62.88M in its final tally.

The money lost on each one of these movies, had it gone to the studios, would have funded a mid-budget movie (and employed hundreds of people). So, next time you go to the multiplex and wonder where all the “missing” movies are, the non-sequels, the non-remakes, the non-adaptations, this is what happened: pirates ate them.

The Guardian has the full breakdown.

Top Viral Videos for 2011

In an increasingly important metric (who watches actual TV ads these days?), Old Spice wins out as the most clicked ad on YouTube.

AdAge has the full story.