Evaluating Your Production Piece

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Evaluation is a very important part of Media Studies. You have to demonstrate an understanding of the process you have undertaken and how that compares to real industry practice. You need to critically examine your work, be aware of where improvements could be made, and think of ways to do it differently next time. You should state your original aims and briefly describe the process you underwent (explaining the creative decisions you made and the problems you encountered). You also need to carefully consider the following:

1. Audience

• Who is your audience? What features of the text are designed to appeal to them?
• Comment on how your audience will react to your finished production

2. Context

• Have you followed the conventions of of the publication or programme where your production will finally appear?
• How might your article or item be promoted?

3. Content

• Use media language to formally evaluate what you did? How good is your camerawork?
• Refer to details within your finished text to support your statements
• Make concrete suggestions for revision

Your evaluation should be between 400-600 words. Throughout, your language should be formal and use specific media terms.