Although Eminem only took home two of the ten Grammys he was nominated for last night, he still rocked the Staples Center with two blistering performances, including Love The Way You Lie against a flaming backdrop:

He made news headlines last Sunday too, featuring in not one but two promotional spots aired during the Superbowl. With record sales in a permanent nosedive, this is where artists’ revenue streams look to come from in the future. Eminem has signed endorsement deals with both PepsiCo’s LiptonBrisk tea and Chrysler cars, and has creative control (very unusual) over the promotions he will appear in. These are lucrative arrangements that will roll out over of the next few months, as outlined by Adweek, with Chrysler and PepsiCo pumping cash into Em’s upcoming tour. Eminem hasn’t lent his name to any products before, so his endorsement may make audiences sit up and take notice. It also demonstrates that even hiphop superstars have to figure out a way of paying the bills.

Super Bowl just the Start for Eminem – Adweek