Jan 25, 2011 Movie Industry
On the day when Oscar nominations reinforced, once again, that Hollywood is a white man’s party, a strange report: ‘overseas’ box office can be worth more than domestic. Who’da thunk that the rest of the world combined could throw more box office dollars at a movie than Americans at their local multiplexes? Hollywood studios are geared to pronouncing a movie a success or failure based on its first weekend of domestic box office. Perhaps that attitude should change, based on some of the numbers quoted?
There is no better example than the box-office trajectory of the “Ice Age” series. The franchise has largely remained constant in the U.S.–with each of the three films making between $176 and $197 million–while the films have exploded around the globe, with the first film making $207 million overseas, the second one $457 million and the third one a whopping $690 million.
The LA Times frames the story around the assumption that global audiences are dumb enough to fall for gimmicks like 3D, but ignores the implication that US dramas, focused on the malaise of the hegemonic white guy, lack broad appeal, and should probably be put out to pasture.