Feb 21, 2011 Advertising
The trailers have been generating buzz for weeks. Finally, the Robert Rodriguez-directed Nike spot (spot? it’s almost six minutes long) has been released online to coincide with the NBA All-Star Weekend, and for this week only, could be showing at a movie theatre near you, in support of a range of main features.
As the LA Times points out, it might be more fun than the movie you’ve paid to see. It stars Kobe Bryant, a LOT of explosions, and features Bruce Willis, Danny Trejo, Kanye West, zombie ballers and a cute dog. Shot over just two days on an LA set, it probably wasn’t as expensive as it looks, but Nike still threw a lot of resources at this one. Money well spent – it’s got the internet talking, and makes traditional 30-second TVCs look soooo twentieth century.