L’Oréal Ads banned in UK: “Too Airbrushed”

A LibDem MP, Jo Swinson, succeeded in getting ads featuring Christy Turlington and Julia Roberts banned on the grounds that they didn’t represent how real women look.

Swinson lodged a complaint with the Advertising Standards Authority that the ads represented a “false impression of beauty”.

In response, L’Oréal, which has had ads featuring eyelashes banned in the past,

provided the ASA with pictures of both women “on the red carpet” to show that they were naturally beautiful, admitted that digital post-production techniques had been used on Roberts but maintained that the changes were not “directly relevant” and that the ad was an “aspirational picture”.

Contractual restrictions (i.e. Julia’s people said “no”) meant the ASA were not permitted to see the untouched images used in the ad.

Despite this, Swinson was satisfied with the ban, saying

“Pictures of flawless skin and super-slim bodies are all around, but they don’t reflect reality,” … Excessive airbrushing and digital manipulation techniques have become the norm, but both Christy Turlington and Julia Roberts are naturally beautiful women who don’t need retouching to look great. This ban sends a powerful message to advertisers – let’s get back to reality.”

L’Oréal Julia Roberts Ad banned – Guardian

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