We’re used to seeing tangential viral marketing, but the links don’t get more tenuous than this. Simon Pegg and Nick Frost are in LA this week, doing the usual round of press and screenings for the US release of Paul. And they made this video. Which is sort of about space-related stuff, but has very little to do with Paul. Longtime Star Wars fans, Pegg and Frost got to put cardboard boxes on and act up in the desert. It’s very funny. But will it make you go see their new movie?